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Things to think about when building an art gallery

Gallery spaces help collectors bring their NFTs to life through immersive 3D experiences. here are some things to consider when building gallery spaces:

1. Support the collector's art​

Collectors want galleries that are simple enough to let the collector's art be the star of the show yet inspiring enough to qualify as art itself.

Our curated collection provides an excellent reference point: each of the destinations has a simple design and color palette yet presents stunning imagery wrapped in interesting concepts.


Review each of these galleries and notice how the architecture supports the art experience rather than trying to be the experience on its own:

  1. Von Mises Vault AB on Genesis
  2. The Vincent Van Dough Gallery on Temple
  3. CyberKongz on Void

2. Think how collectors may want to emphasize and group NFTs​

By providing different structures and areas for collectors to use, you help shape the experience that the collector can build, enable them to place and emphasize different types of art, and provide the opportunity for them to curate mini collections within a broader collection.


Altitude, the gallery above, is a great example of a space that provides a range of display options so that collectors can display art in different contexts, allowing collectors to group works with other relevant works and enabling the collector to emphasize certain works in different ways than others.

3. Remember that collectors build for visitors​

Galleries should be easy and fun to navigate, not cumbersome or buggy!

Visitors should feel comfortable with and excited by the architecture, and they should easily be able to navigate and view each piece of art. Architecture can guide a visitor to experience art in a particular way that allows curators to tell a story with their art.


Temple is a great example as to how architecture can enable collectors to tell stories with their collections:

The Temple gallery features a shrine to a single piece, but before visitors can get there, they must walk down a hallway, through rooms. They can see the Holy Grail off in the distance, so they're naturally drawn towards it. Vincent Van Dough uses the Temple's architecture to showcase Fidenza #460 (seen on right). When visitors see the Fidenza in the distance, they go nuts! THEY HAVE TO GO SEE THE FIDENZA. But along the way, they walk through a room of Deafbeef works and a room of ArtBlocks works. Wow! Finally, they reach what they came for and they're shocked with even more incredible art.

The Temple architecture allows VVD to tell a story with his art and wow the people who come to his gallery.


  • The collector's art should be the star of the scene. Focus on simple, elegant design wrapped in intriguing settings/concepts.
  • Collectors have shared patterns like wanting to feature/emphasize their favorite pieces or wanting to group together pieces from the same collection. Architecture can support this!
  • The architecture should help create a natural flow of the gallery, so as to guide the visitor through the gallery, and in the best of cases, lead them through a space with wonder.